DSTV/ Africa Magic Entertainment: At Home With Michelle Attoh
Description: When production company, Ifactory Live expanded their already successful TV show to America, they got in touch with The Bridge Public Relations to organize and assist with the production of solidifying guests to participate on the show. The At Home With... talk show brand touched down in Atlanta and New York city for a no holds barred informal interview featuring a plethora of diverse guests from across the US. Hosted by Michelle Attoh. Guests enjoyed the shows varied topics, while sharing their passions and successes with the world in a unique form of dynamic story telling.
Number of Attendees: 100+
Notable Guests: Terry Crews, Wyclef Jean, Chef Art Smith, Chilli (TLC), Musiq Soulchild
Campaign Expertise: Media Relations, Social Media, Production, Talent Hospitality
Results: From sourcing the set, soliciting top-notch guests, providing the schedule and much, much more, the Bridge PR was able to bolster the awareness of one of Africa’s biggest television networks via publicity methods on an international scale. PR tools used included, social media, written press releases and media alerts. Online media placements were secured, as well as radio interviews with the host in both NYC and Atlanta, GA creating buzz about the upcoming seasons of the show.